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Xerox Accelerating Workplace Productivity

New ‘We make work, work’ brand campaign spotlights company’s full suite of offerings that help clients overcome today’s workplace challenges.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Xerox Holdings Corporation launched a new advertising campaign, “We make work, work.” The company’s most significant brand and demand generation initiative in recent history, the new campaign demonstrates Xerox’s deep understanding of its clients’ pain points and the workflow solutions they require to succeed in today’s dynamic hybrid workplace. “Today’s workers — from the enterprise to the mid-market, and across verticals — are under new stress from the demands of the modern workplace. Wheth...

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